In today’s global trading environment, you also need to make multicultural considerations. Fortunately, it does not matter too much which product or service you are selling. Most in-store and online consumers will have a need for them, no matter what their cultural affiliations. Of course, you will be taking into account what they can afford and you have catered for this. But because your current and future customer base is broad, speaking different languages and practicing different customs, your customer focus needs to be a bit more sensitive.
You can take both multicultural and bipartisan approaches to how you handle your established and new clients. You can build profitable partnerships. But you cannot achieve these on your own. What you need right now is a bpo partnership. What this means essentially is that you will need to starting thinking seriously about outsourcing a great deal of your staff to customer interactions. A consummate and established team of call center operators, dealing with telephonic communications, can take over your limited resources and react quicker to pertinent questions being raised by customers.
They also have the communications skills to deal with different dialects and languages. The pool of skilled call center operators is drawn from different corners of the world. While some training is required, there are those staff who are positioned to deal with languages and customs that they are already familiar with. Also, the outsourced customer relations base is fully equipped with up to date software applications that can deal with accurate transcriptions, when necessary.
In this day and age, you cannot afford to second guess your clientele. So that it does not overwhelm you, you need to outsource your multicultural interactions. You need to establish new partnerships with the right relationship builders supporting you profitably.